Consumer report — Poem analysis

Dave BontaCheerful

Too full, I went out into the full land

and stayed to eat a tired horse

not able to keep pace with my fat.

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Dave Bonta's "Consumer report" is six lines long, and most of its force comes from how calmly it describes something monstrous. A speaker who is already "too full" walks out into a land that is also "full," and instead of stopping, he stays "to eat / a tired horse." The poem is about appetite that has lost any connection to need. Eating has become a reflex, and the world, even its living and working creatures, is just more material to take in.

The title sets the tone. "Consumer report" sounds like the language of product testing and neutral assessment, the voice of someone filling in a form. But the "consumer" here is the one reporting on himself, and the verdict is grotesque. The gap between that bureaucratic title and the body of the poem is where the dark humor comes from. The speaker never sounds shocked or ashamed. He simply states what happened, and the flatness makes his behavior more disturbing than any outrage would.

The word "full" appears twice in the first two lines, with two meanings. The speaker is full as in stuffed, and the land is full as in abundant. The echo makes them seem like a matching pair, an overfed body set loose in an overfed landscape. It also recalls the old phrase "the fat of the land," which the last line quietly completes. By the end, "fat" has moved from the land to the speaker's own body. He has lived off the abundance until he has become it.

The construction is bare but careful. There is no rhyme, and the poem is arranged in three couplets with short lines of roughly three to six syllables. Each couplet carries one step of the story: leaving, eating, and a final, strange judgment. The line breaks do much of the work. "and stayed to eat" is a mild, almost polite phrase, and the break holds back its object for a moment. Then comes "a tired horse," three plain words that land with a small shock. "Tired" is an odd, almost tender choice. It suggests a worn-out working animal, and the poem may be implying, as an inference, that the horse is spent from the very labor that supports the speaker's life. Eating it is the cruelest form of consumption, since it uses up something that has already given everything.

The last couplet is the most interesting because its grammar is ambiguous. "Not able to keep pace / with my fat" could describe the horse, so that even a horse cannot keep up with the speaker's bulk and appetite. It could just as well describe the speaker, who cannot keep pace with his own fat, as if the body had become a separate thing growing faster than he can manage or even notice. Both readings work, and the poem does not choose between them. In the first, the speaker's excess outstrips the natural world's strength. In the second, it outstrips the speaker himself, so that he is not in control of his own hunger. The horse also brings with it the idea of horsepower, the old measure of how much work an engine can do. A speaker whose fat outpaces a horse has overtaken the very unit we use to measure effort and output.

The sound supports this. The poem is built from short, blunt words, many of them single syllables, and it ends on "fat," a closed, heavy word with a hard stop. The f sounds in "full," "full," and "fat" tie the opening to the close. The long e of "eat" and "keep" gives the middle of the poem a small chime without making it musical. The verse stays as plain as the voice that speaks it.

What makes the poem worth reading is how much it does in so little space. In about twenty words it presents a satire of consumer culture without using a single abstract term for it. There is no lecture on greed or waste, just a speaker, a landscape, and an animal that ends up on the plate. The reader supplies the moral, and the poem's dryness makes that moral harder to dodge. Because the speaker feels no guilt, the guilt is left for us.

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